• Training the focus of CEDIA Tech Forum 2015

    CEDIA Tech Forum 2015, held at The British Library Conference Centre in London, provided a great opportunity to network and see the latest products from exhibitors’ stands. But the best part of the event was the technology training sessions. WyreStorm showcased many of the products that it launched successfully at the CEDIA Dallas event in…

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  • Gamification: it’s not just child’s play

    We learn to play before we walk or even before we talk. Games give us a thrill, not just due to the interaction involved, but also the reward at the end of them. Playing games, however, is not just for children: in advertising it is something that is proven to drive interaction. Gamification is becoming…

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  • Companies are now targeting customers more effectively, as demonstrated by the Mini DOOH campaign

    What’s to come in 2014

    Digital out-of-home continued to grow in 2013 – and it doesn’t look like slowing down in 2014. With lower prices and greater ease of use, the market is expanding into areas that perhaps wouldn’t have considered digital signage as an option before. Compared with traditional advertising mediums, such as TV, radio or the internet, DOOH…

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  • Meet the Band

    What makes Argentine tango music unique? What does the clave do in salsa? And what are the qualities of a good band-leader? For an article for Dance Today magazine Geny Caloisi meets musicians of five different bands who play for you on the dance floor and gets some answers. Follow this link to see the…

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  • The research provided insight into how location and audience can affect interaction with DOOH

    Screens in the Wild

    For the past two years the University College London (UCL) and the University of Nottingham (UoN) have been working together on a project called Screens in the Wild. Researchers from the UCL’s Space Group and the UoN’s Mixed Reality Lab investigated how media screens located in urban space can be designed to benefit public life….

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  • Hyper definition: 4K screens in DOOH

    Display products such as PsCo’s hyperwall have put digital signage companies at the fore of 4K development 4K is undoubtedly expanding. Video production houses welcome the format and, even if they often have to use down-converters from 4K to HD, the image quality is still better than what can be captured via HD. Most video…

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  • Telemedicine, the way forward on patient care

    The idea of telehealth has been around for many years. Telemedicine generally refers to the use of communications and information technologies for the delivery of clinical care. In this discipline medical information is transferred via telephone, the internet or other networks for the purpose of consulting and sometimes even remote medical procedures or examinations. Videocommunication…

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  • Scala's partner event took place in a refurbished Amsterdam church

    Scala: ‘We’re not cheap, and we won’t change’

    Digital communications software developer Scala gathered its international partners in Amsterdam for its annual two-day meeting this September. The conference welcomed around 250 people between partners, employees and clients. In the mezzanine area a mini-exhibition was held, where companies such as AOpen, Avnet, Christie, IAdea, iBase, Matrox, Samsung and other Scala-certified partners were able to…

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  • This year's edition of Outdoor Works was hosted at the British Museum in London

    Out-of-home: the new mass media?

    “We are here to give you confidence that outdoor works as a medium,” Mike Baker, Outdoor Media Centre’s chief executive officer, announces at the start of the Outdoor Works conference. Gathering media owners, agencies and end clients together, the event attracted a full house of almost 300 participants to analyse trends and opportunities within out-of-home….

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