• LatAm Insurance Review - Powering up
    in: Technology  | 

    Powering up

    The Argentine insurance market presents opportunities for those able to navigate its regulatory environment, and planned energy and agriculture initiatives may boost insurance demand. Energy generation has the potential to drive growth in the Argentine insurance market, according to an analysis of the market. Follow this link to see the PDF: Powering up 

  • in: Digital signage  | 

    Gamification: it’s not just child’s play

    We learn to play before we walk or even before we talk. Games give us a thrill, not just due to the interaction involved, but also the reward at the end of them. Playing games, however, is not just for children: in advertising it is something that is proven to drive interaction. Gamification is becoming…

  • Companies are now targeting customers more effectively, as demonstrated by the Mini DOOH campaign
    in: Digital signage  | 

    What’s to come in 2014

    Digital out-of-home continued to grow in 2013 – and it doesn’t look like slowing down in 2014. With lower prices and greater ease of use, the market is expanding into areas that perhaps wouldn’t have considered digital signage as an option before. Compared with traditional advertising mediums, such as TV, radio or the internet, DOOH…

  • in: Dance  | 

    Meet the Band

    What makes Argentine tango music unique? What does the clave do in salsa? And what are the qualities of a good band-leader? For an article for Dance Today magazine Geny Caloisi meets musicians of five different bands who play for you on the dance floor and gets some answers. Follow this link to see the…

  • Risk UK - Geny Caloisi looks at security solutions in the healthcare sector
    in: Healthcare, Security  | 

    Security when needed the most

    The safety and security requirements in healthcare are unique. Hospitals are dynamic, stressful environments, where there is a high volume of people circulating, staff trying to do their jobs and expensive equipment that needs to be in the right place at the right time. In common with any other public space, you will find CCTV…

  • The research provided insight into how location and audience can affect interaction with DOOH
    in: Digital signage  | 

    Screens in the Wild

    For the past two years the University College London (UCL) and the University of Nottingham (UoN) have been working together on a project called Screens in the Wild. Researchers from the UCL’s Space Group and the UoN’s Mixed Reality Lab investigated how media screens located in urban space can be designed to benefit public life….

Game on for BT

At its AnnuAl UK sales conference, BT Global Services treated its sales team executives to an ‘out-of-this-world’ presentation. It wasn’t held on a space ship or a UFO, but inside a ‘virtual’ computer game. Held at the NEC in Birmingham, 1,800 BT sales executives gathered to celebrate their achievements and to be inspired about their…

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  • Boom time for a-v suppliers july07 featured

    Boom time for AV suppliers

    Dubai and the Gulf region are experiencing a boom that is creating demand for a-v products and services in hotels, offices, shopping malls, visitor centres and residential accommodation.Geny Caloisi went to the PALME show to take a look at the market. Follow this link to see the PDF: Boom time for a-v suppliers july07

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  • Change management june07 featured

    Change management

    Geny Caloisi met Asysco’s Ray Phillpot to take a tour of the past and a look at the future of a-v integration, which includes a mix of consultancy and client partnerships. Follow this link to see the PDF: Change management june07    

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  • Creativity for export Jan07 featured

    Creativity for export

      After being in the doldrums, live events are once again playing an important part in the a-v communications mix. IVCA’s new Livecom event reflected that, as Geny Caloisi reports. Follow this link to see the PDF: Creativity for export Jan07  

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  • At the feet of Eros july07 featured

    At the feet of Eros

    Attractive, intelligent, well connected, clear to the point and beautiful. No, that’s not the description of your next date, although if you follow Amora’s advice it might be. Amora is a new permanent exhibition at London’s Trocadero shopping centre, just a few minutes from piccadilly’s Eros. London’s latest a-v based visitor attraction is particularly sexy. Geny…

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  • Feedback for Ford

    Rather than talking to clients, Ford set up an interactive brand experience at this year’s Geneva Auto Show. Geny Caloisi reports. Follow this link to see the PDF: Feedback for Ford april07  

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  • Fairyland at the V&A

    Taking a walk in the forest has become high-tech, as Geny Caloisi discovered. Follow this link to see the PDF: Fairyland at the V&A Jan07

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