• LatAm Insurance Review - Powering up
    in: Technology  | 

    Powering up

    The Argentine insurance market presents opportunities for those able to navigate its regulatory environment, and planned energy and agriculture initiatives may boost insurance demand. Energy generation has the potential to drive growth in the Argentine insurance market, according to an analysis of the market. Follow this link to see the PDF: Powering up 

  • in: Digital signage  | 

    Gamification: it’s not just child’s play

    We learn to play before we walk or even before we talk. Games give us a thrill, not just due to the interaction involved, but also the reward at the end of them. Playing games, however, is not just for children: in advertising it is something that is proven to drive interaction. Gamification is becoming…

  • Companies are now targeting customers more effectively, as demonstrated by the Mini DOOH campaign
    in: Digital signage  | 

    What’s to come in 2014

    Digital out-of-home continued to grow in 2013 – and it doesn’t look like slowing down in 2014. With lower prices and greater ease of use, the market is expanding into areas that perhaps wouldn’t have considered digital signage as an option before. Compared with traditional advertising mediums, such as TV, radio or the internet, DOOH…

  • in: Dance  | 

    Meet the Band

    What makes Argentine tango music unique? What does the clave do in salsa? And what are the qualities of a good band-leader? For an article for Dance Today magazine Geny Caloisi meets musicians of five different bands who play for you on the dance floor and gets some answers. Follow this link to see the…

  • Risk UK - Geny Caloisi looks at security solutions in the healthcare sector
    in: Healthcare, Security  | 

    Security when needed the most

    The safety and security requirements in healthcare are unique. Hospitals are dynamic, stressful environments, where there is a high volume of people circulating, staff trying to do their jobs and expensive equipment that needs to be in the right place at the right time. In common with any other public space, you will find CCTV…

  • The research provided insight into how location and audience can affect interaction with DOOH
    in: Digital signage  | 

    Screens in the Wild

    For the past two years the University College London (UCL) and the University of Nottingham (UoN) have been working together on a project called Screens in the Wild. Researchers from the UCL’s Space Group and the UoN’s Mixed Reality Lab investigated how media screens located in urban space can be designed to benefit public life….

Risk uk - Geny Caloisi looks at the best forms of leisure industry security and how to properly deal with the public

Service with a smile

Leisure industry security encompasses a variety of venues, events and businesses. From night clubs, casinos and stadia, to gyms, retail and restaurants; they all have their own specific needs. Some can automate parts using security cameras, but the human input is essential and it also provides good customer services. Security measures in this area can…

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  • InAVate, technology - Flexibility meets strength

    Flexibility meets strength

    Commercial venues, corporate organisations and education establishments face a similar challenge: they want the latest technology but budgets are squeezed and space is at a premium. Geny Caloisi talks to the leading manufacturers of mounts and brackets to find out how they are addressing the needs of the industry. Mount and bracket manufacturers need to…

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  • DanceToday I Went ’cause I had n

    I went ’cause I had nothing on

    It was going to be an unusual weekend from the outset. The plan was to travel from the UK through Europe by car – a nice sporty number with an open roof – and plan the stops according to the tango milongas on the way. The highlight was to be Sunday, September 1: a party…

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  • This year's edition of Outdoor Works was hosted at the British Museum in London

    Out-of-home: the new mass media?

    “We are here to give you confidence that outdoor works as a medium,” Mike Baker, Outdoor Media Centre’s chief executive officer, announces at the start of the Outdoor Works conference. Gathering media owners, agencies and end clients together, the event attracted a full house of almost 300 participants to analyse trends and opportunities within out-of-home….

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  • Monster Media has a track record of delivering interactive projects, including for the Heathrow Express

    More interactive, more pertinent: Monster Media’s recipe for success

    Digital out-of-home (DOOH) today demands fast, dynamic, up-to-the-minute content. With customers able to check anything online at any time through their mobile devices, nothing less than the latest is expected in DOOH. Still images and looping content are definitely dying in the advertising mainstream. Correspondingly, hardware manufacturers are increasingly including dynamic options to their devices,…

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  • Award nominations can be a huge boost for companies looking to make a name for themselves

    Awards entry season: prizes that celebrate the best of DOOH

    As the summer months approach, awards entries deadlines start to pile up. While there are several awards for this sector, we’ve chosen three that look at the soul of DOOH in terms of content: Ocean Outdoor, The Love Content Awards, and Doohdas. The Doohdas awards, it has to be said, are not exclusively content-focused. The…

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  • Scala's partner event took place in a refurbished Amsterdam church

    Scala: ‘We’re not cheap, and we won’t change’

    Digital communications software developer Scala gathered its international partners in Amsterdam for its annual two-day meeting this September. The conference welcomed around 250 people between partners, employees and clients. In the mezzanine area a mini-exhibition was held, where companies such as AOpen, Avnet, Christie, IAdea, iBase, Matrox, Samsung and other Scala-certified partners were able to…

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  • InAVate, technology - Less space, more power

    Less space, more power

    Cost and space efficiencies are driving the use of multi-channel power amplifiers in small and large-scale projects. Geny Caloisi reports. Whether we are talking about a boardroom, a restaurant or a massive stadium, saving space and maximising the usage of power are priorities in the world of pro AV audio installs. Phil Sanchez, QSC senior communication…

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  • Silver Curve estimates that a combination of Raspberry Pi and Aperture could save a customer £675 compared to a PC-based solution

    Aperture provides a window of opportunity

    With more than 15 years’ experience in digital signage software development and integration, three-year-old company Silver Curve has this week completed an investment whip-round of £200,000 using crowd equity platform Seedrs for its new product, Aperture. Aiming to disrupt a relatively crowded marketplace, Aperture acts as a graphics engine specifically purposed for digital signage. It…

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