Freelance journalist and PR consultant
At its AnnuAl UK sales conference, BT Global Services treated its sales team executives to an ‘out-of-this-world’ presentation. It wasn’t held on a space ship or a UFO, but inside a ‘virtual’ computer game. Held at the NEC in Birmingham, 1,800 BT sales executives gathered to celebrate their achievements and to be inspired about their … Read More
Dubai and the Gulf region are experiencing a boom that is creating demand for a-v products and services in hotels, offices, shopping malls, visitor centres and residential accommodation.Geny Caloisi went to the PALME show to take a look at the market. Follow this link to see the PDF: Boom time for a-v suppliers july07
Attractive, intelligent, well connected, clear to the point and beautiful. No, that’s not the description of your next date, although if you follow Amora’s advice it might be. Amora is a new permanent exhibition at London’s Trocadero shopping centre, just a few minutes from piccadilly’s Eros. London’s latest a-v based visitor attraction is particularly sexy. Geny … Read More
Geny Caloisi met Asysco’s Ray Phillpot to take a tour of the past and a look at the future of a-v integration, which includes a mix of consultancy and client partnerships. Follow this link to see the PDF: Change management june07
Rather than talking to clients, Ford set up an interactive brand experience at this year’s Geneva Auto Show. Geny Caloisi reports. Follow this link to see the PDF: Feedback for Ford april07
After being in the doldrums, live events are once again playing an important part in the a-v communications mix. IVCA’s new Livecom event reflected that, as Geny Caloisi reports. Follow this link to see the PDF: Creativity for export Jan07
Taking a walk in the forest has become high-tech, as Geny Caloisi discovered. Follow this link to see the PDF: Fairyland at the V&A Jan07