Freelance journalist and PR consultant
Digital out-of-home continued to grow in 2013 – and it doesn’t look like slowing down in 2014. With lower prices and greater ease of use, the market is expanding into areas that perhaps wouldn’t have considered digital signage as an option before. Compared with traditional advertising mediums, such as TV, radio or the internet, DOOH … Read More
For the past two years the University College London (UCL) and the University of Nottingham (UoN) have been working together on a project called Screens in the Wild. Researchers from the UCL’s Space Group and the UoN’s Mixed Reality Lab investigated how media screens located in urban space can be designed to benefit public life. … Read More
The buzz is gathering pace for European Sign Expo (ESE), which, in only a few hours, will open its doors for the first time at London’s Excel exhibition centre. Presented in colocation with FESPA’s wide-format print show, which carries the same name as the organisation, and having acquired Screenmedia Expo a few months before, ESE … Read More
The Digital Shoreditch festival gathered all the young – and not so young – movers, shakers and wannabes of the creative technology community. The week-long event at Shoreditch Town Hall boasted four conference rooms and a technology and art exhibition in the basement of the building. A parade of interesting and energetic presenters discussed the … Read More
When a shopping centre opens, in general it doesn’t go unnoticed. Trinity Leeds surpassed expectations when it launched this March welcoming 132,000 people. The shopping mall, said to be the size of 13 football pitches, is the largest project of its type in Western Europe boosting 120 shops, 12 restaurants, bars and cafes and the … Read More
Digital out-of-home (DOOH) offers innovative ways in which a brand can engage with customers. But this engagement has to be increasingly clever and provide added value for people to stop, interact and recall the campaign. What do agencies have to bear in mind to make successful content for this medium? “To create awe-inspiring campaigns, agencies … Read More
Near field communication (NFC) and QR code capabilities provide the opportunity for advertisers and consumers to interact with brands on the go using just their smartphones. However, the market has not yet decided what is the best way to provide potential customers with the ultimate consumer experience. So what do industry experts think … Read More
Talking about the teaching wall will bring different images to different people, but the days of blackboard and chalk are over and the interaction between students and teachers today has to be multi-way and dynamic. Having a focal point in the classroom is still important, all interviewees agreed; but there is no ‘one size fits … Read More
Rather than talking to clients, Ford set up an interactive brand experience at this year’s Geneva Auto Show. Geny Caloisi reports. Follow this link to see the PDF: Feedback for Ford april07