Freelance journalist and PR consultant
For the past three months, the weather forecast looked quite stormy for BroadSign International (BSI), after it filed for protection under Chapter 11 of the United States Bankruptcy Code in the United States Bankruptcy Court for the District of Delaware. But now, the company, which provides software-as-a-service for digital signage networks, claims that ‘it is … Read More
This week, the North American Retail Hardware Association (NRHA) is holding its Rethink Retail Conference in Las Vegas, addressing two hot topics: digital technology for retail, and loyalty marketing. The focus on technology is not surprising, in particular since the association’s recent studies show real increases on sales when digital signage is used in … Read More
NEC Display Solutions Europe organized its third Showcase at the O2. Its doors opened at 10am and there was a queue to get in. Last year, the showcase was held at Battersea Power Station. The exhibition space was smaller, brighter, and very hot; but it was also well attended. NEC has been a partner of … Read More
The Outdoor Media Centre (OMC), a trade and marketing body representing the interests of the Outdoor Advertising industry, has commissioned a study to find out what influences buyers and how does this influence work. ‘The Customer Journey’ research presents a new paradigm on the way we buy and shows that outdoor advertising has a strong … Read More
As digital signage grows and companies implement it, the big question they face is: should we have our solution on the premises or should we place it in the cloud instead? Having your system in the cloud means taking a scalable computer resource and placing it outside of your organisation, rather than having it inside … Read More
The two Westfield shopping centres in London pride themselves on being leaders in digital advertising. Following on this trend, they are launching their spring/summer 2012 collections with Futurefashion, an all-digital event. Personalisation and social media sharing is the name of the game. Futurefashion celebrates sartorial style by providing a platform to create shopper’s personal interpretation … Read More
JCDecaux is one of the world’s largest outdoor advertising companies. It dominates key OOH advertising areas such as railway stations and shopping centres and it has a very strong hold on airports, with 184 sites in 18 countries. This represents 30 percent of the world-wide total and reaches more than 1.5bn passengers annually. Taking … Read More