Freelance journalist and PR consultant
The Digital Shoreditch festival gathered all the young – and not so young – movers, shakers and wannabes of the creative technology community. The week-long event at Shoreditch Town Hall boasted four conference rooms and a technology and art exhibition in the basement of the building. A parade of interesting and energetic presenters discussed the … Read More
When a shopping centre opens, in general it doesn’t go unnoticed. Trinity Leeds surpassed expectations when it launched this March welcoming 132,000 people. The shopping mall, said to be the size of 13 football pitches, is the largest project of its type in Western Europe boosting 120 shops, 12 restaurants, bars and cafes and the … Read More
Near field communication (NFC) and QR code capabilities provide the opportunity for advertisers and consumers to interact with brands on the go using just their smartphones. However, the market has not yet decided what is the best way to provide potential customers with the ultimate consumer experience. So what do industry experts think … Read More
JCDecaux is one of the world’s largest outdoor advertising companies. It dominates key OOH advertising areas such as railway stations and shopping centres and it has a very strong hold on airports, with 184 sites in 18 countries. This represents 30 percent of the world-wide total and reaches more than 1.5bn passengers annually. Taking … Read More