Freelance journalist and PR consultant
Digital out-of-home continued to grow in 2013 – and it doesn’t look like slowing down in 2014. With lower prices and greater ease of use, the market is expanding into areas that perhaps wouldn’t have considered digital signage as an option before. Compared with traditional advertising mediums, such as TV, radio or the internet, DOOH … Read More
For the past two years the University College London (UCL) and the University of Nottingham (UoN) have been working together on a project called Screens in the Wild. Researchers from the UCL’s Space Group and the UoN’s Mixed Reality Lab investigated how media screens located in urban space can be designed to benefit public life. … Read More
Display products such as PsCo’s hyperwall have put digital signage companies at the fore of 4K development 4K is undoubtedly expanding. Video production houses welcome the format and, even if they often have to use down-converters from 4K to HD, the image quality is still better than what can be captured via HD. Most video … Read More
“We are here to give you confidence that outdoor works as a medium,” Mike Baker, Outdoor Media Centre’s chief executive officer, announces at the start of the Outdoor Works conference. Gathering media owners, agencies and end clients together, the event attracted a full house of almost 300 participants to analyse trends and opportunities within out-of-home. … Read More
NEC Display Solutions Europe organized its third Showcase at the O2. Its doors opened at 10am and there was a queue to get in. Last year, the showcase was held at Battersea Power Station. The exhibition space was smaller, brighter, and very hot; but it was also well attended. NEC has been a partner of … Read More