Freelance journalist and PR consultant
Digital out-of-home continued to grow in 2013 – and it doesn’t look like slowing down in 2014. With lower prices and greater ease of use, the market is expanding into areas that perhaps wouldn’t have considered digital signage as an option before. Compared with traditional advertising mediums, such as TV, radio or the internet, DOOH … Read More
The two Westfield shopping centres in London pride themselves on being leaders in digital advertising. Following on this trend, they are launching their spring/summer 2012 collections with Futurefashion, an all-digital event. Personalisation and social media sharing is the name of the game. Futurefashion celebrates sartorial style by providing a platform to create shopper’s personal interpretation … Read More