Freelance journalist and PR consultant
Digital out-of-home continued to grow in 2013 – and it doesn’t look like slowing down in 2014. With lower prices and greater ease of use, the market is expanding into areas that perhaps wouldn’t have considered digital signage as an option before. Compared with traditional advertising mediums, such as TV, radio or the internet, DOOH … Read More
Display products such as PsCo’s hyperwall have put digital signage companies at the fore of 4K development 4K is undoubtedly expanding. Video production houses welcome the format and, even if they often have to use down-converters from 4K to HD, the image quality is still better than what can be captured via HD. Most video … Read More
“We are here to give you confidence that outdoor works as a medium,” Mike Baker, Outdoor Media Centre’s chief executive officer, announces at the start of the Outdoor Works conference. Gathering media owners, agencies and end clients together, the event attracted a full house of almost 300 participants to analyse trends and opportunities within out-of-home. … Read More
Digital out-of-home (DOOH) today demands fast, dynamic, up-to-the-minute content. With customers able to check anything online at any time through their mobile devices, nothing less than the latest is expected in DOOH. Still images and looping content are definitely dying in the advertising mainstream. Correspondingly, hardware manufacturers are increasingly including dynamic options to their devices, … Read More
The Digital Shoreditch festival gathered all the young – and not so young – movers, shakers and wannabes of the creative technology community. The week-long event at Shoreditch Town Hall boasted four conference rooms and a technology and art exhibition in the basement of the building. A parade of interesting and energetic presenters discussed the … Read More
When a shopping centre opens, in general it doesn’t go unnoticed. Trinity Leeds surpassed expectations when it launched this March welcoming 132,000 people. The shopping mall, said to be the size of 13 football pitches, is the largest project of its type in Western Europe boosting 120 shops, 12 restaurants, bars and cafes and the … Read More
European Sign Expo will co-locate with FESPA 2013 at London’s Excel – but who is actually exhibiting? European Sign Expo (ESE), organised by FESPA and the European Sign Federation (ESF), will open its doors in two months. But who will be on the show floor? For those outside the print market, FESPA is a global … Read More
Digital out-of-home (DOOH) offers innovative ways in which a brand can engage with customers. But this engagement has to be increasingly clever and provide added value for people to stop, interact and recall the campaign. What do agencies have to bear in mind to make successful content for this medium? “To create awe-inspiring campaigns, agencies … Read More
Near field communication (NFC) and QR code capabilities provide the opportunity for advertisers and consumers to interact with brands on the go using just their smartphones. However, the market has not yet decided what is the best way to provide potential customers with the ultimate consumer experience. So what do industry experts think … Read More
The Outdoor Media Centre (OMC), a trade and marketing body representing the interests of the Outdoor Advertising industry, has commissioned a study to find out what influences buyers and how does this influence work. ‘The Customer Journey’ research presents a new paradigm on the way we buy and shows that outdoor advertising has a strong … Read More