Freelance journalist and PR consultant
European Sign Expo will co-locate with FESPA 2013 at London’s Excel – but who is actually exhibiting? European Sign Expo (ESE), organised by FESPA and the European Sign Federation (ESF), will open its doors in two months. But who will be on the show floor? For those outside the print market, FESPA is a global … Read More
Digital out-of-home (DOOH) offers innovative ways in which a brand can engage with customers. But this engagement has to be increasingly clever and provide added value for people to stop, interact and recall the campaign. What do agencies have to bear in mind to make successful content for this medium? “To create awe-inspiring campaigns, agencies … Read More