content Archives - Geny Caloisi

Trinity Leeds represents the latest in a growing number of digital malls, offering new opportunities to advertisers

‘A daily wonder experience’: Trinity Leeds

October 3, 2022June 3, 2013

When a shopping centre opens, in general it doesn’t go unnoticed. Trinity Leeds surpassed expectations when it launched this March welcoming 132,000 people. The shopping mall, said to be the size of 13 football pitches, is the largest project of its type in Western Europe boosting 120 shops, 12 restaurants, bars and cafes and the … Read More

Kinetic used Olympics-related creative at key high-traffic locations, such as airports, last year to promote Visa during the Games

A lesson from the agencies: creating successful DOOH content

October 3, 2022March 22, 2013

Digital out-of-home (DOOH) offers innovative ways in which a brand can engage with customers. But this engagement has to be increasingly clever and provide added value for people to stop, interact and recall the campaign. What do agencies have to bear in mind to make successful content for this medium? “To create awe-inspiring campaigns, agencies … Read More

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