Freelance journalist and PR consultant
Display products such as PsCo’s hyperwall have put digital signage companies at the fore of 4K development 4K is undoubtedly expanding. Video production houses welcome the format and, even if they often have to use down-converters from 4K to HD, the image quality is still better than what can be captured via HD. Most video … Read More
At the end of June, London hosted two large shows relevant to the DOOH industry, doing battle during the same week: European Sign Expo (ESE) and Marketing Week Live. ESE, held at Excel, was an appendix of FESPA and, as with all appendices, it could be removed without causing any life-threatening harm. The show’s aim … Read More
When a shopping centre opens, in general it doesn’t go unnoticed. Trinity Leeds surpassed expectations when it launched this March welcoming 132,000 people. The shopping mall, said to be the size of 13 football pitches, is the largest project of its type in Western Europe boosting 120 shops, 12 restaurants, bars and cafes and the … Read More