Award nominations can be a huge boost for companies looking to make a name for themselves

Awards entry season: prizes that celebrate the best of DOOH

As the summer months approach, awards entries deadlines start to pile up. While there are several awards for this sector, we’ve chosen three that look at the soul of DOOH in terms of content: Ocean Outdoor, The Love Content Awards, and Doohdas. The Doohdas awards, it has to be said, are not exclusively content-focused. The … Read More

Is near field communication heading in the right direction, or is it in danger of falling by the wayside? (© Fotolia / Ben Chams)

In the near future: the rise of NFC

    Near field communication (NFC) and QR code capabilities provide the opportunity for advertisers and consumers to interact with brands on the go using just their smartphones. However, the market has not yet decided what is the best way to provide potential customers with the ultimate consumer experience. So what do industry experts think … Read More