QR codes Archives - Geny Caloisi

This year's edition of Outdoor Works was hosted at the British Museum in London

Out-of-home: the new mass media?

October 3, 2022October 11, 2013

“We are here to give you confidence that outdoor works as a medium,” Mike Baker, Outdoor Media Centre’s chief executive officer, announces at the start of the Outdoor Works conference. Gathering media owners, agencies and end clients together, the event attracted a full house of almost 300 participants to analyse trends and opportunities within out-of-home. … Read More

Is near field communication heading in the right direction, or is it in danger of falling by the wayside? (© Fotolia / Ben Chams)

In the near future: the rise of NFC

October 3, 2022January 24, 2013

Near field communication (NFC) and QR code capabilities provide the opportunity for advertisers and consumers to interact with brands on the go using just their smartphones. However, the market has not yet decided what is the best way to provide potential customers with the ultimate consumer experience. So what do industry experts think … Read More

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