Freelance journalist and PR consultant
We’ve just passed the Christmas shopping rush and, although this is a very profitable time for retailers, it also highlights security and safety issues that can’t be ignored. The economy recovery has encouraged people to go shopping. But more people out and about also represent more risk. When it comes to larger retail areas, such … Read More
The Argentine insurance market presents opportunities for those able to navigate its regulatory environment, and planned energy and agriculture initiatives may boost insurance demand. Energy generation has the potential to drive growth in the Argentine insurance market, according to an analysis of the market. Follow this link to see the PDF: Powering up
We learn to play before we walk or even before we talk. Games give us a thrill, not just due to the interaction involved, but also the reward at the end of them. Playing games, however, is not just for children: in advertising it is something that is proven to drive interaction. Gamification is becoming … Read More
Digital out-of-home continued to grow in 2013 – and it doesn’t look like slowing down in 2014. With lower prices and greater ease of use, the market is expanding into areas that perhaps wouldn’t have considered digital signage as an option before. Compared with traditional advertising mediums, such as TV, radio or the internet, DOOH … Read More
What makes Argentine tango music unique? What does the clave do in salsa? And what are the qualities of a good band-leader? For an article for Dance Today magazine Geny Caloisi meets musicians of five different bands who play for you on the dance floor and gets some answers. Follow this link to see the … Read More