Freelance journalist and PR consultant
Digital out-of-home continued to grow in 2013 – and it doesn’t look like slowing down in 2014. With lower prices and greater ease of use, the market is expanding into areas that perhaps wouldn’t have considered digital signage as an option before. Compared with traditional advertising mediums, such as TV, radio or the internet, DOOH … Read More
“We are here to give you confidence that outdoor works as a medium,” Mike Baker, Outdoor Media Centre’s chief executive officer, announces at the start of the Outdoor Works conference. Gathering media owners, agencies and end clients together, the event attracted a full house of almost 300 participants to analyse trends and opportunities within out-of-home. … Read More