Companies are now targeting customers more effectively, as demonstrated by the Mini DOOH campaign

What’s to come in 2014

Digital out-of-home continued to grow in 2013 – and it doesn’t look like slowing down in 2014. With lower prices and greater ease of use, the market is expanding into areas that perhaps wouldn’t have considered digital signage as an option before. Compared with traditional advertising mediums, such as TV, radio or the internet, DOOH … Read More

Hyper definition: 4K screens in DOOH

Display products such as PsCo’s hyperwall have put digital signage companies at the fore of 4K development 4K is undoubtedly expanding. Video production houses welcome the format and, even if they often have to use down-converters from 4K to HD, the image quality is still better than what can be captured via HD. Most video … Read More