Companies are now targeting customers more effectively, as demonstrated by the Mini DOOH campaign

What’s to come in 2014

Digital out-of-home continued to grow in 2013 – and it doesn’t look like slowing down in 2014. With lower prices and greater ease of use, the market is expanding into areas that perhaps wouldn’t have considered digital signage as an option before. Compared with traditional advertising mediums, such as TV, radio or the internet, DOOH … Read More

Is the future of media players in HTML5 or NUC, or will technology remove the need for media players altogether?

Driving force: top-end media player options

Media players are media-processing modules that play digital content onto digital signage screens. But with hundreds of options available in the market, finding which one is the most appropriate can be a bit daunting. We spoke with experts in the industry to see what they think and asked them what they consider to be the … Read More