Companies are now targeting customers more effectively, as demonstrated by the Mini DOOH campaign

What’s to come in 2014

Digital out-of-home continued to grow in 2013 – and it doesn’t look like slowing down in 2014. With lower prices and greater ease of use, the market is expanding into areas that perhaps wouldn’t have considered digital signage as an option before. Compared with traditional advertising mediums, such as TV, radio or the internet, DOOH … Read More

Your face rings a bell: the ‘dark art’ of facial recognition software

While the idea of facial recognition software alarms many, the reality is that the application is far more impersonal than is perceived It is a shame that, although widely discussed, facial recognition solutions for the DOOH industry continue to be disparaged. It is hardly a new idea, after all: companies such as Facebook and Picasa … Read More

Intevi's iRU can measure sales as well as attract shoppers

Intevi: using digital signage to gather sales information

Intevi, a new digital signage company, is developing off-the-shelf solutions for today’s demanding retail market. Adam Wilson, co-founder and director of Intevi, talked to Output about the company’s new Interactive Retail Unit (iRU). Seven months ago Wilson, formerly of dZine and AMX, started Intevi looking to provide end-to-end digital media solutions. Intevi’s iRU software allows … Read More