Freelance journalist and PR consultant
The fact that digital brings a plethora of possibilities to out-of-home advertising is one we already know, but 90 percent of OOH advertising is still traditional static posters. So where is it that DOOH is losing out, and what – if anything – can be done to change it? Mike Baker, chief executive of Outdoor … Read More
Digital out-of-home (DOOH) offers innovative ways in which a brand can engage with customers. But this engagement has to be increasingly clever and provide added value for people to stop, interact and recall the campaign. What do agencies have to bear in mind to make successful content for this medium? “To create awe-inspiring campaigns, agencies … Read More
Media players are media-processing modules that play digital content onto digital signage screens. But with hundreds of options available in the market, finding which one is the most appropriate can be a bit daunting. We spoke with experts in the industry to see what they think and asked them what they consider to be the … Read More
When it comes to ways of transporting and sharing media, IP networks are becoming rapidly ubiquitous. To watch video, live or on demand on any device and at any time, IPTV is the favoured solution. Rich video transmission over the internet in this context may include: Live TV, Video On Demand (VOD), digital signage content and Interactive … Read More
South Africa has become a favoured location for international corporations and blue chips have set up headquarters that require the best AV for working locally and across borders. When it comes to choosing displays for corporate applications, one size doesn’t fit all, but getting it right is key to business success. For this reason Pro … Read More
Companies have two ways to grow: organically, where they expand into new markets, launch new products and take on more people; or inorganically, through mergers and acquisitions (M&A). The latter can bring expertise and market share without having to re-invent the wheel. Whether the software or hardware involved is intended for transit, retail, internal communications … Read More
The AV Networking Congress revealed that the V (video) side of the AV networking paradigm is still unresolved. Chairing the event was Bob Snyder, editor in chief of Channel Media Europe who commented: “We wanted to help bring more focus on networking audio and the demands it places on the network. The congress was able … Read More
Digital signage at ISE 2013 in Amsterdam occupied three halls and had 273 companies exhibiting. But DOOH also extended beyond it. Big players such as Samsung, NEC, LG and Christie took large stands showing their display propositions to a record 44,151 attendees – an eight per cent rise on last year’s numbers. The … Read More
In times of crisis many of us might wonder: what if I re-invent myself? What do I love doing? Perhaps our love for dancing might make us look in that direction as a possible way to enhance our lives. Maral Kojayan and Mariano Laplume are a pair of young dancers who are living just such a … Read More
Near field communication (NFC) and QR code capabilities provide the opportunity for advertisers and consumers to interact with brands on the go using just their smartphones. However, the market has not yet decided what is the best way to provide potential customers with the ultimate consumer experience. So what do industry experts think … Read More