Freelance journalist and PR consultant
At the end of June, London hosted two large shows relevant to the DOOH industry, doing battle during the same week: European Sign Expo (ESE) and Marketing Week Live. ESE, held at Excel, was an appendix of FESPA and, as with all appendices, it could be removed without causing any life-threatening harm. The show’s aim … Read More
The buzz is gathering pace for European Sign Expo (ESE), which, in only a few hours, will open its doors for the first time at London’s Excel exhibition centre. Presented in colocation with FESPA’s wide-format print show, which carries the same name as the organisation, and having acquired Screenmedia Expo a few months before, ESE … Read More
The Digital Shoreditch festival gathered all the young – and not so young – movers, shakers and wannabes of the creative technology community. The week-long event at Shoreditch Town Hall boasted four conference rooms and a technology and art exhibition in the basement of the building. A parade of interesting and energetic presenters discussed the … Read More
When a shopping centre opens, in general it doesn’t go unnoticed. Trinity Leeds surpassed expectations when it launched this March welcoming 132,000 people. The shopping mall, said to be the size of 13 football pitches, is the largest project of its type in Western Europe boosting 120 shops, 12 restaurants, bars and cafes and the … Read More
Now in its fifth year, the NEC Showcase 2013 will be held at East London’s Tobacco Dock, seeing NEC partners teaming up once again to demonstrate how their digital signage offerings work in different ecosystems. Visitors will reportedly be able to see more than 100 solutions represented through the two floors of the show across … Read More
European Sign Expo will co-locate with FESPA 2013 at London’s Excel – but who is actually exhibiting? European Sign Expo (ESE), organised by FESPA and the European Sign Federation (ESF), will open its doors in two months. But who will be on the show floor? For those outside the print market, FESPA is a global … Read More
The fact that digital brings a plethora of possibilities to out-of-home advertising is one we already know, but 90 percent of OOH advertising is still traditional static posters. So where is it that DOOH is losing out, and what – if anything – can be done to change it? Mike Baker, chief executive of Outdoor … Read More
Digital out-of-home (DOOH) offers innovative ways in which a brand can engage with customers. But this engagement has to be increasingly clever and provide added value for people to stop, interact and recall the campaign. What do agencies have to bear in mind to make successful content for this medium? “To create awe-inspiring campaigns, agencies … Read More
Media players are media-processing modules that play digital content onto digital signage screens. But with hundreds of options available in the market, finding which one is the most appropriate can be a bit daunting. We spoke with experts in the industry to see what they think and asked them what they consider to be the … Read More
Companies have two ways to grow: organically, where they expand into new markets, launch new products and take on more people; or inorganically, through mergers and acquisitions (M&A). The latter can bring expertise and market share without having to re-invent the wheel. Whether the software or hardware involved is intended for transit, retail, internal communications … Read More